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googlelogoGoogle Inc. has expressed their plans to reveal on Wednesday at least one set-top box and new Android software for TVs, resembling products like the Roku, Amazon’s Fire TV, and Apple Inc’s Apple TV, according to a Wall Street Journal report.

Google Set-Top Box

Google would make another shot in taking advantage of the potential market of the television.

Citing two sources who have seen the product, the newspapers said the set-top box will be powered by Google’s new Android TV software. They said it was designed for watching movies, playing games and other television content. The equipment, however, would be listed under another brand name of the company.

Google representatives were not available as of press time.

A Space On TV

Various tech companies like Microsoft Corp and Apple were vying for a space on the television arena.

In 2007, Apple introduced a $99 Apple TV set-top box, a result of a ”hobby.” Amazon revealed a $99 video streaming device called, Fire TV last April, hoping to boost the online retail business for a longer period.

Experts say the reason behind this move to conquer the television arena is because television is still considered as a top family entertainment. It was the common place for leisure activities before the dawn of smartphones and tablets.


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