Looks are important, and your website is no exception. Your target market’s first impression of your site is the key to reaching your online business goals. The company profile, photos, videos, and blogs can affect a visitor’s decision to make a purchase. Your potential customers can quickly make judgments and assumptions at the first glance. This is the reason you need to constantly update your site’s design.
There’s more to it than making your website attractive. If you are not getting the results you want or your site’s navigation is confusing, then it’s time that you consider a redesign. But don’t make the move yet. Though it can be tempting to rush, it’s important to know first the key metrics that can affect the success of the process.
The primary purpose of your site is to let the target market know who you are, what products or services you offer and how they will benefit from choosing you. While aesthetic appeal is essential, having quality content and clear calls to action can convert visitors into customers. When you redesign, don’t forget to work on your on-page copies. Create content that helps consumers make informed decisions. As The Room puts it: “Not only do your customers need to be able to find you in the digital space, it needs to be easy for them and they need to be able to get the information they want fast!”
With the increasing number of people using mobile phones to purchase and find information, it’s important that you optimise your site for all platforms. Another reason to worry about the responsiveness of your site is Google’s new algorithm update, which uses a site’s mobile friendliness as a ranking factor. If your site’s design is not suitable for tablets or smartphones, prepare to see your traffic take a hit and your search engine rankings go down.
Sure, your website is easy to read and all the links are working. But does it take a few minutes to view any content? When redesigning, you need to optimise your site’s speed and performance. A slow loading website can lose customers and negatively affect your online reputation.
Keep these metrics in mind while thinking about your web redesign efforts, so you can develop a cohesive plan. Make the move successful by knowing what to do and how.
Needless to say, the Internet has turned our lives around and ushered a new era in technology. After all, it has completely changed the way we communicate, the way we get information, the way we do certain things like reading or even watching TV or movies. And with the Internet also came quite a few gadgets that we have become completely attached to for better or for worse. In just a decade’s time, these gadgets have become a need more than a want.
First off, there is the smart phone. Perhaps the last generation to experience a world that is not proliferated by cellular phones and where the typical mode of communication is the analog phone are the kids of the 90s. Currently, we basically do everything through our phone from sending text messages to capturing precious moments with its video camera and photo applications, to even surfing the net. It has captured our imagination so completely that we can’t even part with our phones while we are with our friends. It is that life-changing.
Another very important gadget that we can’t possibly do without these days is the laptop. It makes our work so easy because of its mobility. We don’t just use it as one would do with a typewriter. Furthermore, we go online, download movies and music and communicate with people using the laptop.
Think about it, aren’t you glad you don’t need to go back to the office or the house just to type something or email a report? In fact, it has made IT services companies very useful in this age of digital connection. From our simple gadgets to online solutions, to managing our networks and data, we definitely need IT services to run our lives hassle-free.
And lastly, since this is the digital age where even music is shared digitally, how can one not have an MP3 player. It has definitely revolutionized not only the way we listen to music, but more importantly the way we get our music. With music downloads available online, it is as easy as copying it on our device.
Can you imagine life now without these gadgets? Think about it.
10 Dec 2014
In an industry full of competitive businesses, everything should be fast-paced. Nobody wants to fall between the cracks, as everyone is striving to be on top, and stay on top. With the rise of diverse computer-generation, companies have joined the bandwagon of developing and refining their strategies to provide first-class services to customers.
Information is attainable with just a click of a button. Take business communications as an example; onepathsystems.com says the service of video conferencing has become a better tactic in gaining a wider audience and establishing stronger relationships.
What is video conferencing?
The innovative method is a process of conducting a real-time conference between two or more individuals at different sites to transmit audio and video data. Most companies organize their meetings in secluded rooms to discuss the status of their corporation. Nevertheless, when circumstances arise, not everyone can participate, resulting in inoperative conclusions.
Two types of video conferencing
There are two ways of using this method. First, point-to point (two person) system, where you will need to obtain a camera, microphone and speakers to perform this procedure. As the conversation begins, the system will channel it to the network and whatever images appear from the screen, will be displayed from the monitor of the other participant. It is more of a video call.
The second method is the Multipoint system. It can acquire two or more members participate in a virtual conference by way of sitting next to each other in a discussion.
Why is it better?
Video conferencing may save travel time and money, resulting in better productivity and distribution. Participants can listen, see, and communicate with other members both verbally and visually, creating a real-time face-to-face experience with less difficulty.
Technology undeniably plays a vital role in the modern form of professional development. It will continue to grow and provide both producers and consumers innovative ways of creating mechanism. It is essential to use these modern strategies to have a competitive edge in the marketplace.
06 Nov 2014
Everyone knows the story of how the humble, but dependable AC came to be. It all starts with the humble inventor Willis Carrier who, in 1906, found a need to keep the air in a printing warehouse cooler and less humid so the ink could dry properly.
Fast forward a hundred and eight years and the descendants of Carriers machines are in homes across the planet. Companies such as apexaircon.com.au now provide ducted air conditioning units to cool people on warm days and save them from the trials of sweat and stink. This success story has another side to it; one filled with conspiracy, intrigue, and back room deals.
Though the world will always be grateful to Willis Carrier for breathing life into cooling, he wasn’t the first. There have been many patents and inventions that strove to do the same thing, but failed for one reason or another. The most notable example is an invention that came fifty years before Carrier’s machine, and it was from a doctor by the name of John Gorrie.
Gorrie noticed that people who came from cooler climates weren’t as susceptible to infectious diseases such as yellow fever. The good doctor put his hypothesis to the test and suspended ice from the ceilings of the hospital room. The results were dramatic enough to encourage Gorrie to try to make a machine that would make a room cooler.
He built and patented an ice-making machine, which eventually became the biggest mistake of his career. Back then, the ice industry was unstoppable. The only way to get ice and get cool was through them, and nobody could do anything about it because nobody else could make ice on a large enough scale to be practical. That is until they heard about Gorrie’s ice making machine.
Ice tycoons paid newspapers to poke fun at Gorrie’s invention and make it lose all credibility in the market. The most active against the invention was the ice king of Boston: Frederic Tudor. After a massive campaign to stop the icemaker from seeing the light of day, Gorrie died penniless at the age of fifty-two.
Though Gorrie’s story ended in tragedy, it made way for Carrier to bring AC to the world. The ice kings never thought to stop him because his machine made the air less humid, and didn’t make ice. Don’t feel too bad for Gorrie though, his story is well known around cooling circles, and there’s a museum dedicated to his name and story.
The first ever smartphone in the world, the chunky IBM Simon, is now two decades old.
Reminder of the Different Era
The term “smartphone” was not yet invented when it was launched, but Simon was the first device that has the functions of modern-day mobile phones.
“The Simon wasn’t called a smartphone back then,” said curator Charlotte Connelly. “But it had a lot of the features we see today. It had a calendar, it could take notes and send emails and messages and combined all of this with a cell phone.”
The IBM Simon features a black and white LCD display and touch support with a stylus.
Information Age Exhibition
Available only in the US, the phone was created by computer company IBM. Simon cost $899 and primarily sold to business people.
The mobile phone allows users to write notes, update their calendar, create contacts, and send and receive faxes.
To celebrate its 20th birthday, the IBM Simon will go on display at London’s Science Museum in October. It is part of a permanent exhibition on the history of communication and information technology of the museum.
Google Inc. has expressed their plans to reveal on Wednesday at least one set-top box and new Android software for TVs, resembling products like the Roku, Amazon’s Fire TV, and Apple Inc’s Apple TV, according to a Wall Street Journal report.
Google Set-Top Box
Google would make another shot in taking advantage of the potential market of the television.
Citing two sources who have seen the product, the newspapers said the set-top box will be powered by Google’s new Android TV software. They said it was designed for watching movies, playing games and other television content. The equipment, however, would be listed under another brand name of the company.
Google representatives were not available as of press time.
A Space On TV
Various tech companies like Microsoft Corp and Apple were vying for a space on the television arena.
In 2007, Apple introduced a $99 Apple TV set-top box, a result of a ”hobby.” Amazon revealed a $99 video streaming device called, Fire TV last April, hoping to boost the online retail business for a longer period.
Experts say the reason behind this move to conquer the television arena is because television is still considered as a top family entertainment. It was the common place for leisure activities before the dawn of smartphones and tablets.
09 Jun 2014
All 21st century businesses from Canberra to London and back have one secret to success—a strong online presence. Much weight is given to social media these days, but what carries the most weight is the website. Think of hiring web development in Canberra as building your actual storefront, or office. When everything is in order, you can do your business without interruptions.
Here’s a list of what you should check before launching your website:
- The layout – does it look good on major web browsers? Transfer to a mobile device and make sure your site is in full working condition regardless of the screen’s size or device used to access it.
- SEO – make sure all pages have titles and meta descriptions. You don’t have to be aggressive with your optimisation to rank. Just employ the basics to be found and let your content keep your viewers.
- Links and analytics – Make sure you’re not linking to any bad sites and that all links lead somewhere. Install analytics methods to help you assess the success of your website.
- Complete web pages – A website without an ‘About’ page is like meeting a person without an I.D. How else will your readers take your word when they don’t know who you are?
- Subscribe and Contact – make sure there’s a way for readers to subscribe to your content. Double-check all details found on the contact page, especially numbers and e-mail addresses.
- Quality content – you need to make sure your viewers have something to see when they visit your site. Make sure that the initial content is free of grammatical, or worse—factual errors.
As business properties expand, so does your website. Web development doesn’t end when you’ve launched your site. Maintenance ensures that it is in prime working condition. Make your website a priority for only companies with the strongest online presence get to the top.
Being a web designer is more than just knowing how to build a good website. There are a lot more skills needed for you to become one of the best business website designers. Also, you need to keep yourself updated on current trends, not just about web design, but also SEO.
Here are some of the qualities you need to build.
Beyond the knowledge, your own style must be seen in your designs. This is what makes designers stand out and gets businesses to trust them. To be different from others, you simply must have your own style, believe in it, and stick to it. Build your own signature style and get that distinction from others.
You need strong communication skills. Your audience must get your message just by looking at your design. Moreover, being a good listener seals the deal. You will talk to different clients and you must listen attentively to give them exactly what they want. Understand them and give them the impression that you can further develop their ideas.
You should manage your time effectively. Every project has a deadline and you must stick to them. Be conscious of the amount of time things take you, and always try to finish your work before the deadline. This gives you room to correct possible errors and leaves a good impression.
Social Media Marketing
Your knowledge of computers, HTML, and CSS are not enough these days. You need to know all the social media sites and their various uses. These sites have millions of users that will help the marketing side of companies. Most online businesses share their products and news on social media sites, so you must know how to incorporate that to your designs.
There might be no right or wrong web design, but there is an impressive and effective one. Know these techniques and qualities to be considered a great web designer.
16 Apr 2014
The Washington Post and the Guardian won the Pulitzer Price for public service journalism for their coverage of the National Security Agency’s spying.
Efforts of the brave newspapers
The decision to honor NSA stories makes a strong declaration about the importance of discussing worldwide spying.
The Pulitzer committee praised the Guardian, as it helped “through aggressive reporting to spark a debate about the relationship between the government and the public over issues of security and privacy.”
Washington Post’s stories, on the other hand, were “marked by authoritative and insightful reports that helped the public understand how the disclosures fit into the larger framework of national security.”
The awards are given by the Columbia University journalism school.
The Guardian and Washington Post’s coverage were based on files leaked by former NSA contractor Edward Snowden.
Boston Globe also acquired the top price for breaking news reporting.
Reporting the complicated leaked documents was really a team effort, with many writers and editors involved.
Tech giant Sony has unveiled a sample model of a virtual reality headset that would debut for its latest gaming console PlayStation 4.
‘Future of games’
At a developers conference in San Francisco, Sony Worldwide Studios president Shuhei Yoshida revealed Project Morpheus, a VR headset that the company has been working on for three years.
In a blog post, Yoshida said “VR will shape the future of games.”
No date yet
The prototype would be available to developers in the future, although Sony has not mentioned a commercial release date yet as of posting.
Morpheus mounts on the head of a player, and it sports a 1080p resolution alongside a field of view of 90 degrees.
Sensors equipped on the headgear track the movement and orientation of the user’s head, so that the image of the VR world also shifts whenever the player moves.
The first virtual reality headset to be revealed in public was the crowd-funded Crystal Cove from Oculus Rift, which was announced at the Consumer Electronics Show in Las Vegas in January 2014.