Making your Badges Work: A Guide to Value Addition
Badges are vital in identifying people in events, meetings and even institutions. They indicate that the bearer is rightfully in the environment. While the essential elements include a name, position held and company, additional features will go a long way in offering a little more than identification information. Below are five of these.
1. Offer Additional Information
When attendees look at a badge and see the info thereon, they are likely to use it as a conversation starter. Whether you are using a downloadable template or order badges online, they will mostly contain standard information. This includes the name of the attendee, the company they work for and contact information.
Spicing them up goes a long way in ensuring more meaningful conversations. You can include information such as someone’s favourite marketing tool, their favourite industry-related film or book. The information has to be related to the industry for it to make sense and act as a conversation starter. Once you have settled on what you want to add, send a pre-event survey to gather related information.
2. Colour Coding
In some cases, separating groups may be more significant than just identifying individuals. Coding the badges allows attendees to identify specific categories at a glance. For example, in a marketing workshop, giving different colours to freelancers, in-house operators and agencies let peers identify with each other, connect with people working in a different setup and network. It allows you to separate attendees while offering useful information at the same time.
3. Tech Tracking
Badges with no tracking technology incorporated in them make it hard for organisers to track behaviour. On the other hand, incorporating technology goes a long way in offering additional information as well as making lead generation easier for attendees. Information gathered will also be useful to promoters as they can know which stands were visited most. They can then use this information to boost their visibility.
Use high tech badges that incorporate barcodes, QR codes and near field communication technology to allow users to collect pertinent information such as emails and names by simply scanning on one another’s badge.
For some attendants and events, little might change regarding requirements for the badges. In this case, opt for reusable ones. These are most appropriate for people attending regular events such as volunteers and board members. There are different options for these, with some allowing for replacement of inserts to change names and titles so you can use them over again. They are appropriate for frequent meetings with a high turnover. To allow them to hold up, ensure they are sturdy and of high quality.
5. Consider Holder-less Badges
At times, there will be impromptu meetings, short and informal ones. In some situations, you may also encounter last-minute attendees whose badges are not ready showing up. In such cases, going out all the way will not only be time-consuming but also dig into resources. For such situations, it is best to have in hand a stock of holder-less tags. These are appropriate for one day and casual events. You can have them printed out or handwritten. This type will also work when you are on a tight budget.
When preparing badges, you need to think outside the box to pick the right model. This way, you will end up with a badge that not only serves as a form of identification but a significant business tool too.